Team
Elfreda Chan 陳凱盈
FOUNDER + STRATEGY DIRECTOR
Elfreda is a seasoned strategy leader with a rich history spanning two decades across various functions and roles, including a background as a creative professional and experience in customer service, sales, and business development. With twelve intense years dedicated to the work + workplace strategy industry, excelling as both a consultant and an in-house implementer, Elfreda has developed strong business acumen and honed her skills in strategy, operations, people management, and thought leadership, deepening her expertise in the process. Collaborating closely with other vital central business functions during her time in-house has further enriched her perspective. This extensive background allows Elfreda to bring a wealth of knowledge and value to her work at Noctilume. Her unique blend of experiences enables her to offer a distinct and empathetic approach, tailoring strategic solutions to meet each client's specific needs.
Daisy Hui
SENIOR STRATEGIST
Bolstered by a degree in psychology, Daisy has dedicated a decade of her career to strategy. With a creative spirit, she excels in exploring diverse angles and perspectives when formulating ideas and strategic solutions. She specializes in analyzing and distilling intricate data into compelling visual narratives that not only support her ideas but also effectively communicate them. Through close partnerships with clients, she works diligently to collaboratively shape innovative solutions that genuinely create a meaningful impact.
Elisa Marszalek
STRATEGIST
Elisa’s career spans interior design, experience curation, program management, and strategy. Her MSc in environmental psychology deepens her insight into how environments—physical, virtual, and situational—shape human behavior, enabling her to craft solutions that align with business needs. Elisa advocates for individuals, equipping them with resources for optimal growth and performance, and emphasizes the role of a clear business vision in fostering engagement and empowerment.
Samantha Cohan
STRATEGIST
Samantha is a versatile strategist with a foundation in creative work, strategy, and business development. She excels in roles that bridge creative vision with strategic goals, driven by a dedication to thoughtful storytelling and impactful insights. Samantha’s multifaceted experience enables her to bring a nuanced perspective to each project, delivering tailored solutions aligned with each client’s unique vision and objectives.
Partners
Tiffin Studio is a tiny design studio based in Seattle, Washington, that provides branding, graphic design, product design + development, and creative strategy consulting to companies and individuals who are looking to get their ideas off the page and into the world.
James Thomson is a Vancouver-based creative director, brand designer and illustrator. For the past 20 years, James has helped establish, grow and maintain brands through his strategic guidance, visual designs and custom illustrations. He creates close partnerships with his clients, guiding them through each stage of the creative journey to ensure satisfaction with the end result.
Krista is a personal brand photographer located in the SF Bay Area. She helps creative business owners breakthrough to their next level brand and tap into their most confident selves. Krista works with clients to co-create high-vibe, authentic personal brand photoshoots — so they not only walk away with gorgeous, on-brand images — but also a newfound level of self confidence and belief.
August March is a Los Angeles-based creative agency that helps brands tell their stories through design. They specialize in interior design, creative direction, photography, and branding—transforming ideas into captivating, meaningful experiences that create lasting connections with audiences.
Marathon Day is a Brooklyn-based, woman-owned studio dedicated to the pursuit of transformative interior design. Rooted in philosophy, psychology, and science, they focus on micro and small businesses in a state of change. Whether moving from online-only to your first brick and mortar, taking a leap out of a coworking space, or expanding your footprint for team growth, they will guide and empower you to make the best real estate and design decisions. Their strong grasp of people and place, along with a foundation in neuro-aesthetics, allows them to create spaces that improve the lives of those who inhabit them.
Atelier Kultur is a people advisory dedicated to changing how modern organizations operate — from siloed islands to interconnected exchange systems. Blending data science and the art of human connection, they help organizations identify and implement intentional connections that enable people to achieve desired business outcomes. They support clients through strategy, education, and straightforward tactics.
Stonecatchers CoLab provides expert consulting, coaching, and training to help individuals, teams, and organizations improve performance and foster innovation. They focus on developing psychological safety, building exceptional people managers, and developing high-performing teams.
Guli Advisory Group is a team of experienced professionals dedicated to driving positive change in organizations. They champion purpose, people, and environmental stewardship to create lasting transformations. The team is committed to innovative problem-solving and offers a wide range of strategic services, including business strategy, organizational development, environmental impact assessment, and leadership enhancement.
Alfonso BALLESTEROS
Alfonso helps companies across various industries and verticals expand in Asia by assisting them with their strategy, business development, and soft landing.